Phrasee is an AI-powered marketing platform that generates and optimises brand-safe campaign copy. The login and dashboard are the first touchpoints users see — critical for both brand perception and user guidance.

The original login was outdated, clunky, and off-brand, while the dashboard acted more like a static launchpad. It failed to highlight performance results or guide users toward their next campaign.

We redesigned the login to be sleek and brand-aligned, giving users a modern first impression. The dashboard was rebuilt to surface key performance insights and actively direct users toward their next action — whether launching a campaign or reviewing results.

The new experience delivered a stronger brand impact, gave users immediate value through performance metrics, and created a clear path to their next campaign.