Phrasee is an AI-powered marketing platform that generates and optimises brand-safe campaign copy. The Campaign Builder is where marketers create, manage, and track those campaigns.

The original builder scattered campaigns across different areas, made creation clunky, and pushed reporting outside the workflow. Within a legacy tech stack and outdated navigation, we redesigned Campaign Builder into one central hub, with quick switching between campaigns and integrated reporting. A clean, modern UI improved usability and set the stage for future updates.

Marketers could now manage campaigns and reports far more easily, while Phrasee’s unique tools were showcased in a clearer, more compelling way — giving the platform a stronger edge over competitors.